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15 Tips for Running a Successful ‘Traditional’ Ad Campaign for Your Local Market
Despite the overwhelming preference for digital media among modern marketers, traditional advertising methods are still being implemented today and driving great results. Newspaper, TV and radio spots...
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25 Best Practices for Surveys
Surveys can be an effective research tool for small businesses. You can use them to collect feedback from customers, learn about the needs and wants of your target audience, or even learn how your...
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81% of Local Searches for Small Businesses are Unbranded
A survey of small businesses by Uberall has found that 81% of local searches for small businesses are unbranded. This is compared with 19% of queries that feature a branded term. According to the...
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Google My Business Allowing Service Businesses to Book Appointments Online
Google My Business will begin allowing service businesses to book appointments soon. This includes allowing Google My Business merchants to add “online appointments,” “online classes,” or “online...
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New Data Shows What’s Working for Local Small Businesses on Google
Knowing which digital marketing levers to pull for a good Google ranking can be difficult for small businesses. But the Local Rank Factors Survey for 2020 can help. It defines what’s been working and...
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15 Effective and Creative Ways to Market to Local Customers
As a new small business, engaging your community is crucial to getting your business off the ground. The goal is to nurture lasting relationships that will drive your revenue and increase brand...
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Local Retailers Fight to Compete with Online Marketplaces
A new Shopify merchant/consumer research reveals local retailers are fighting more than ever to compete with online marketplaces. This as the economy starts opening after what seems like a...
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13 Budget-Friendly Events to Draw New Customers to Your Small Business
Getting involved in your local community is an easy way to build relationships and find loyal customers for your business. Hosting a community event can help you kick-start these relationships, but...
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How to Get a Review at Every Stage of the Customer Journey
A lot of small biz owners think that you can only get a review after the customer has purchased their product or service. But what if you could get a review at other times in the buying process to...
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12 Local Marketing Tactics to Attract More Customers This Holiday Season
Competition between businesses gets fierce during the holiday season. This means your marketing game needs to be on point if you want to steal the spotlight from your competitors and attract more...
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