12 Local Marketing Tactics to Attract More Customers This Holiday Season
Competition between businesses gets fierce during the holiday season. This means your marketing game needs to be on point if you want to steal the spotlight from your competitors and attract more...
View ArticleHow to Get a Review at Every Stage of the Customer Journey
A lot of small biz owners think that you can only get a review after the customer has purchased their product or service. But what if you could get a review at other times in the buying process to...
View Article13 Budget-Friendly Events to Draw New Customers to Your Small Business
Getting involved in your local community is an easy way to build relationships and find loyal customers for your business. Hosting a community event can help you kick-start these relationships, but...
View ArticleLocal Retailers Fight to Compete with Online Marketplaces
A new Shopify merchant/consumer research reveals local retailers are fighting more than ever to compete with online marketplaces. This as the economy starts opening after what seems like a...
View Article15 Effective and Creative Ways to Market to Local Customers
As a new small business, engaging your community is crucial to getting your business off the ground. The goal is to nurture lasting relationships that will drive your revenue and increase brand...
View ArticleNew Data Shows What’s Working for Local Small Businesses on Google
Knowing which digital marketing levers to pull for a good Google ranking can be difficult for small businesses. But the Local Rank Factors Survey for 2020 can help. It defines what’s been working and...
View ArticleGoogle My Business Allowing Service Businesses to Book Appointments Online
Google My Business will begin allowing service businesses to book appointments soon. This includes allowing Google My Business merchants to add “online appointments,” “online classes,” or “online...
View Article81% of Local Searches for Small Businesses are Unbranded
A survey of small businesses by Uberall has found that 81% of local searches for small businesses are unbranded. This is compared with 19% of queries that feature a branded term. According to the...
View Article25 Best Practices for Surveys
Surveys can be an effective research tool for small businesses. You can use them to collect feedback from customers, learn about the needs and wants of your target audience, or even learn how your...
View Article15 Tips for Running a Successful ‘Traditional’ Ad Campaign for Your Local Market
Despite the overwhelming preference for digital media among modern marketers, traditional advertising methods are still being implemented today and driving great results. Newspaper, TV and radio spots...
View Article25 Ways YOU Can Help Small Businesses Now
Many small businesses are struggling as a result of closures and social distancing practices put in place because of the coronavirus pandemic. Here are 25 ways you can help small businesses right now....
View ArticleHow Can the Klosebuy App Help Your Local Business?
Klosebuy is a digital advertising app that geolocates your small business so consumers can find you as soon as you subscribe. It doesn’t matter whether they’re on the web or using a mobile app either....
View ArticleWhat is a Local Chamber of Commerce and Should Your Small Business Join One?
There are thousands of thousands of chambers of commerce in communities throughout the U.S. There’s a good chance that your local community has one. And your state and/or industry almost certainly has...
View ArticleSmall Business Saturday Quiz: Test Your Knowledge
Small Business Saturday is a pretty big deal in the United States. And savvy small business people know that and leverage it. But how much do you know about this event? Do you know its history, how...
View ArticleSurefire Local Debuts New Hyperlocal Marketing Platform for Small Businesses
The debut of Surefire’s All-In-One Local Marketing Platform looks to make local businesses grow by letting them take control of their multi-channel marketing efforts. A multi-channel approach is key...
View ArticleHow to Manage Reviews for Better Small Business Profit
You know that online reviews of your retail business matter. But did you know the businesses that do best at managing their online reviews actually earn more money? That’s part of the findings of an...
View Article15 Scarcity Marketing Tactics That Will Boost Your Sales
What is scarcity marketing? Basically, it’s the tactic of increasing demand for a particular product or service based on the idea that the item is rare or difficult to obtain. Why does this work?...
View ArticleBad Business Reputation Proves Deal Breaker for 90% of Online Shoppers
Good online reputation is a critical success factor for your business because your online reputation influences your customers’ minds. A whopping 90% of online shoppers have chosen not to buy from a...
View ArticleFreshLime Offers an AI Solution Allowing Local Businesses to Maximize...
FreshLime corrals data from a wide swath of sources into one simple platform. It brings the power of big budget data analytics to local small business so they can engage customers automatically. A...
View ArticleWow! Small Retail Businesses Hire Nearly 40% of All Retail Employees
Independent retailers are a huge economic engine in local communities. But in order to find out their role on the U.S. economy, SCORE researched the subject and compiled the latest 2019 retail...
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